case study

Iris Finance

Iris Finance builds AI-powered financial analytics for consumer brands: real-time revenue, spend, and profitability in one dashboard.

Great product, technical story. The challenge with tech products is always the same: making software feel worth stopping for in a feed built for entertainment.

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Why did they come to Content Forge?

They needed short-form video that could explain a financial analytics platform without sounding like a webinar. Product walkthroughs, feature drops, and founder-facing content, produced consistently.

Their team was heads-down building product, on the other hand we had bandwidth to script, shoot, and edit a weekly video pipeline.

We also help Iris promote the new feature releases they ship inside their AI financial app.

01

How We Helped

We built a tech-video engine for Iris: tight 9:16 edits that lead with the problem a founder actually feels, then show the product answering it on screen.

Batches ship monthly across categories, so there is always a mix of product education, industry takes, and quick-hit feature videos in the queue.

Same pipeline every time: scripting, edit, client review and a quality check before anything goes live.

We also edit their podcast, Making Cents with Drew Fallon. We deliver the shorts and thumbnails, cut the multicam, and handle the uploading.

The same four steps, every video
  1. 01Scripting
  2. 02Edit
  3. 03Client review
  4. 04Quality check

then it goes live

02

Results

Content Engine

  • Monthly batches delivered across multiple content categories.
  • Consistent 9:16 short-form cadence across platforms.
  • A full scripting-to-delivery pipeline that runs without the client chasing it.

Podcast

  • One podcast episode a month, plus five shorts and thumbnails.
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