case study

Down To
Health

Down To Health is a health podcast hosted by the founders behind NOBS. It started as an extension of the brand and turned into its own show, with guests from across the health and performance world: bodybuilders, dermatologists, biohackers, mitochondria researchers, barefoot-shoe people.

They had the hosts, the guests and the studio. What they didn't have was a production line. Content Forge became it.

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Why did they come to Content Forge?

A podcast is easy to record and hard to publish well. Every episode needs an edit, motion graphics, a trailer, a thumbnail, a title, shorts, descriptions, and scheduling across YouTube, Spotify, Apple and three social accounts. Miss one week and the channel stalls.

They wanted a partner who could take the raw recordings and return a finished, scheduled episode plus everything that comes off it. They also wanted someone with an opinion on what makes a health video get clicked.

How We Helped

We run the whole post-production and publishing pipeline. Raw footage comes in from the shoot, gets backed up in two places, and gets logged with tasks, notes and publish dates, so nothing depends on one person remembering it.

From each recording we produce the full multicam episode, with motion graphics and on-screen figures for the science-heavy segments. A trailer. Five to seven shorts, cut and scheduled across YouTube, Instagram, TikTok and X. Thumbnails and titles, A/B tested against each other. Descriptions, playlists and scheduling on YouTube, Spotify and Apple Podcasts.

We also supervise filming on site, write and shape host-only scripts, and source and contact guests when needed. When the show needed man-on-the-street material, we shot that too.

The Editorial Work

The editorial work is where the real difference is. We audited the channel and found viewers were dropping through the first 90 seconds of the old intro, so we rebuilt the opening: a line about the topic, the guest introduction, a short intro, then straight into the conversation. We went into analytics on ten past episodes to find the exact moment retention stopped falling, then used what was being said at that moment as the new cold open.

We built a title and thumbnail decision flow for the channel (time-sensitive angle first, then problem-solution, then curiosity), so choices stopped being a matter of taste. We restructured the playlists. We added the show name to episode titles for search.

Past The Brief

On the client's side we picked up things they didn't ask us for: flagging that their monetization was stuck at the AdSense signup step rather than in review, rebuilding the link structure so cross-platform posts push to Spotify, Apple and YouTube properly, reworking the ad spend approach, and setting up guest collab posts to borrow the guest's audience at launch.

The show publishes weekly. 26 full episodes are live as of late July 2026, with E.27 finished and two more in the pipeline, approved ahead of air. That backlog is the quiet win. The account went from Monday-night scrambles to episodes sitting ready weeks out.

Results

Shorts

140 shorts live on the channel, 1.94 million views total.
93 of those went up after we took over in mid-April and account for 1.24 million views, an average of 13,000 per short.
Best performer, “Cholesterol Isn't the Full Story,” at 593,000 views. Five more have cleared 40,000.

Distribution

26 long-form episodes with 243,000 views between them, led by “Why Calories Don't Matter for Weight Loss” at 44,000.
One recent episode up 166% on Spotify, and Instagram shorts at their highest view counts since the account opened.
Click-through rate on a June episode was the best the channel had recorded on any thumbnail we'd tested.

Production

Every episode delivered with full motion graphics, trailer, thumbnails, shorts and multi-platform scheduling.
Guest sourcing, on-site supervision and script development handled in house.

Two thirds of the library, shipped since April

Before we took over Since April 2026