case study
Activate
Masterminds
Activate Talent is Jared Orkin's recruiting firm. The personal brand side was already working, but Jared had a second bet running: live events called Masterminds. Small-room, high-caliber panels with founders and operators who'd actually built things.
The problem was that nobody outside those rooms knew they existed. A Mastermind would happen, the people in the room would love it, and then it'd evaporate. No content. No proof it happened. No way to sell the next one.
Why did they come to Content Forge?
Jared needed more than a videographer with a camera. He needed a team that could show up to a live event, capture the whole thing (panels, testimonials, behind-the-scenes, the post-event dinner) and turn it into a content pipeline. Recap videos that become trailers. Speaker clips that become social proof. Livestreams that extend the room to whoever wasn't there.
Content Forge was already running Jared's personal brand. Adding events meant our team could fly in with a production plan already built, because we already knew the voice, the audience, and what performed.
How We Helped
We covered three Mastermind events across LA, Miami, and New York City. Same playbook each time, refined after every one.
The deliverable list for each event: vertical and horizontal recap videos, where the recap for one Mastermind becomes the trailer for the next, so the content compounds. A full long-form panel recording. Simultaneous livestreams on speaker and Activate channels. Five to seven lightly edited story posts published during the event itself. Speaker highlight clips cut for individual speakers to post on their own pages. Attendee testimonials filmed on-site. And for NYC, vertical interviews with guests including Miss New York.
A dedicated crew ran production on-site, with post-event editing, concepts scripted ahead of the NYC event, and the content calendar and approvals coordinated directly with Jared.
The Growth
The first Mastermind in LA was a proof of concept: good room, limited content output. By Miami, the system was running. Kevin Gould, Hudson LeGrande, Nik Sharma, and a handful of other serious operators spoke. We produced a recap video, a trailer, the full panel, and individual speaker reels, including clips cut into standalone IG Reels.
NYC was the biggest. Over 500 registrations, more than 100 people in the room. Speakers included Hudson LeGrande, Dom Iacovone (Raw Nutrition), Maureen Kelly (Tarte Cosmetics), Kevin Gould, Greg Lavine, Logan Chierotti, and Danny Yeung.
Watch the NYC Mastermind recap
The Compounding Effect
The recap from each event became the promo for the next. No starting from scratch. By the time NYC registration opened, there were two events' worth of polished footage selling the room.
The speaker testimonial footage from Miami turned into the strongest proof of what the events coverage could do, and set the standard for how every event after it was shot.
Results
Three Events, One Engine
- Full content package per event: recap, trailer, long-form panel, speaker clips, livestream, story posts, testimonials, and event photography.
- NYC generated organized photo galleries broken out by speaker.
Self-Perpetuating Pipeline
- Each event's recap became the next event's promo.
- 500+ registrations for the NYC Mastermind.
What our clients have to say
“Yesterday was unreal. More than 100 people showed up for our Mastermind event in New York, and I honestly had the time of my life. I'm so grateful for this event, these people, and everything we shared together.”
Jared Orkin
CEO, Activate Talent
